Website Design for Beauty Salon, PMU & Tattoo Artist

Case Snapshot: Elevating WULOP USA's Prestigious Image Online

Lidia Gudyasova, the organizer of WULOP USA, entrusted us with the challenge of establishing a compelling online presence for the renowned annual PMU competition.

We crafted a website that not only mirrored the unique vision and style of WULOP USA but also integrated a seamless ticketing system for participants and non-stop speakers.

Going beyond the initial development, our team took charge of continuous maintenance, updates, and implemented strategic marketing improvements, contributing to the ongoing success and financial performance of the competition.

This case exemplifies our commitment to delivering comprehensive solutions, ensuring not only the creation of a dynamic online platform but also providing continuous support and enhancements to elevate the overall success and visibility of prestigious events like WULOP USA.

Case Snapshot: Transforming Alex Mayil's PMU Academy and Beyond

Alex Mayil sought our expertise to address a critical issue – the lack of a compelling online presence for her PMU Academy. We responded by developing a dedicated academy website, underlining on course accreditation and creating an intuitive system for seat purchases. The result was an efficient and user-friendly platform that seamlessly represented the academy's commitment to excellence in PMU education.

Building on this success, Alex approached us with a new vision – launching an online store for her exclusive line of PMU pigments. Leveraging our existing collaboration, we seamlessly integrated an e-commerce platform into the academy's framework. The new store not only showcased Alex's premium pigments but also provided a streamlined and visually appealing platform for professionals and enthusiasts to purchase her products.

This case highlights our ability to deliver comprehensive digital solutions, from enhancing educational platforms to seamlessly venturing into e-commerce, all tailored to meet the evolving needs of our clients.

Case Snapshot: Revamping Oliblush's E-Commerce Presence

Olga Rotchin, founder of Oliblush, sought our expertise to address the challenges of working with Shopify for PMU pigment and microblending product sales.

In response, we seamlessly transitioned Oliblush to WooCommerce, creating a customized online store that not only resolved convenience issues but also embodied the unique style of the Oliblush brand. We integrated secure payment systems, Stripe and Squire, ensuring a smooth and trustworthy checkout process.

The relocation of products and optimization of images further enhanced the store's appeal, providing Oliblush customers with a visually attractive and streamlined online shopping experience.

This case showcases our ability to tailor e-commerce solutions, not only overcoming platform inconveniences but also enriching the brand's visual identity, ultimately elevating the overall online shopping journey for businesses like Oliblush.

Beauty Studio Website – PhiBrow Studio (Sweden)

For PhiBrow Studio, a top-tier microblading and PMU salon based in Sweden, we created a visually rich and conversion-oriented website tailored to a Scandinavian audience. The client’s goal was to reflect the premium quality of their services while staying true to the internationally recognized PhiBrows brand identity. The challenge was to combine global standards with a distinctly local, personal feel — something that resonates with Swedish clients who value clean design, professionalism, and authenticity.

The homepage uses storytelling-driven blocks, real client photos, and persuasive copy to guide users through the studio’s unique value proposition. The site features a custom-built service section — allowing users to explore treatments like microblading, powder brows, lip blush, and scalp micropigmentation quickly. Each service page includes visual examples, treatment info, and conversion-focused CTAs.

The design was built with mobile-first principles, optimized for load speed and high-resolution imagery. Instagram integration ensures fresh content appears automatically, and the before/after gallery was developed with a responsive lightbox layout to showcase results beautifully.

PMU Services Website – Permanent Cosmetics World (Vaughan, GTA)

For Permanent Cosmetics World, a premium PMU studio based in Vaughan (Greater Toronto Area), we developed a sleek and conversion-optimized website tailored to a clientele seeking high-end cosmetic tattooing. Specializing in ombré brows, eyeliner, and lip blush, the studio needed a web presence that conveys trust, technical precision, and natural-looking results. The design features neutral tones, clean typography, and carefully curated visuals that reflect the brand’s professionalism and aesthetic values.

Service pages are structured for clarity — each procedure is explained in detail, supported by real results and intuitive calls to action. We integrated a responsive gallery with before-and-after examples, real testimonials, and a straightforward booking interface, ensuring visitors feel confident moving toward consultation. A light FAQ section addresses common concerns without overwhelming users.

The site is fully mobile-optimized and fast-loading, essential for visibility and user retention in local beauty service markets. We ensured strong local SEO foundations (targeting Vaughan and GTA-related terms), Google Maps integration, and schema markup to help the business rank well and convert organic traffic. The result is a refined, informative site that strengthens the studio’s premium image while delivering measurable business value.

Event Showcase & Registration – WULOP Canada

WULOP Canada — part of the World Universal League of Permanent Makeup — needed a website that could serve as an official portal for their national competitions. The key requirements: detailed event pages, judge/speaker profiles, registration functionality, and a back-end that’s easy for non-tech organizers to manage.

The site opens with a dynamic hero banner and countdown timer, setting a professional tone for visitors. Event categories are clearly laid out with icons and custom visuals, and each includes its own landing page with rules, judging criteria, and pricing.

We used WooCommerce to handle registration and ticket payments, including coupon codes and multiple pricing tiers (e.g., competitors, VIP attendees, sponsors). WULOP now has a robust, branded event platform that not only facilitates competition logistics but also elevates their professional image — crucial in the competitive PMU events space.

PMU Events & Conferences – PMU Events UK

PMU Events UK is a leading organizer of permanent makeup conferences and training events in the United Kingdom. They needed a stylish and fully functional WordPress website to serve as the central hub for their activities — from speaker showcases and ticket sales to event calendars and lead collection.

The site’s design is modern and bold, using confident colors and high-contrast blocks to mirror the energy of live events. We built a dynamic homepage featuring upcoming events, call-to-action ribbons, and sponsor highlights. Each event has a dedicated page with agenda, speaker bios, venue details (with map), and direct links to register or buy tickets.

We used embedded YouTube video blocks to showcase past events. Elementor was used to allow the client’s team to independently update content and launch new pages. This project turned PMU Events UK into a highly credible digital presence — boosting both event attendance and brand authority in the European beauty industry.

Case Snapshot: Elevating Salon Elegance Online with Enhanced Features

Yelena Dale approached us with a common yet critical dilemma – her salon's website fell short of capturing the sophistication and quality of services her establishment offered. The existing design was perceived as lackluster and incongruent with the brand's style, presenting a disconnect between the digital representation and the luxurious experience her salon promised.

In response, we undertook a comprehensive redesign strategy, working closely with Yelena to understand her vision.

The implementation included:

• Dynamic Before & After Slider
• Booking system
• Visually engaging gallery showcased the salon's work
• Strategically placed testimonials added credibility and trustworthiness

The result was a transformed website that not only addressed the initial aesthetic concerns but elevated the entire online experience, offering a comprehensive showcase of Yelena Dale's salon excellence. This case reflects our commitment to crafting digital solutions enriched with features that authentically represent the essence of each client's brand.